iQpay and Howard County:
Promoting Healthier Lifestyles
Here’s a use case for how Howard County Health Department uses iQpay to encourage participation in chronic disease self-management programs and promote healthier food choices.
case study:
Objective
Facilitate opportunities for participants to integrate healthy foods into their diets while learning to develop short- and long-term goals for achieving a healthier lifestyle.
Challenge
The Howard County Health Department needed an efficient way to distribute incentives for program participation and encourage healthy food choices.
Solution
Howard County Health Department partnered with iQpay to create a digital incentive program:
- Configure and distribute incentives using iQpay Guided Spend digital cards
- These cards are redeemable at Giant stores for Guiding Stars-rated food and drinks
- 100% Digital experience simplifies distribution, management and utilization of incentives
Program Details
Planning and Alignment
- Defined the target audience, health goals, and desired outcomes with stakeholders
- Customized the card criteria (e.g., Guiding Stars)
- Ensured local retailer aligned with program needs
Program Launch
- Initial distribution of payment cards to recipients
- Communicated clear usage guidelines to recipients
Implementation and Monitoring
- Ongoing support and education for individuals on healthy food choices
- Monitor redemption rates and address recipient feedback to make improvements
Impact
This digital incentive program allows Howard County Health Department to:
- Efficiently manage and distribute incentives
- Encourage participants to choose healthier food options
- Track program participation and engagement
About the Organizations
About iQpay
iQpay provides a flexible digital payment platform that helps organizations run specialized programs. By… issuing digital cards with pre-defined purchasing guidelines, iQpay enhances access to resources and eliminates the reliance on physical vouchers and gift cards.
Howard County Health Department
The Health Department bureaus and programs strive to make Howard County a community in which health equity and… optimal wellness are accessible for all who live, work and visit.
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Try iQpay Today
Scan the QR code to receive a sample Smart Digital Purchase Card. This demonstration provides you with a $1 digital card toward purchasing blueberries at Giant Food Stores, allowing you to experience iQpay’s flexible payment platform firsthand.
