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iQpay and GOBHI:
Enhancing Access to Healthy Food
Here’s a use case for how Greater Oregon Behavioral Health, Inc. (GOBHI) uses iQpay to improve their produce prescription program and increase access to nutritious food across rural Oregon.


case study:

Objective
Provide efficient access to fresh and frozen produce for households across seven counties, supporting GOBHI’s mission of empowering individuals and communities to achieve better health.
Challenge
GOBHI needed to transition Oregon’s largest produce prescription program from paper vouchers to a more efficient, user-friendly system.
Solution
GOBHI partnered with iQpay to create a digital produce prescription program:
- Participants receive digital cards valued at $30 or $60
- Cards are redeemable for fresh and frozen produce with no added sugar, salt, or fat
- The digital format simplifies distribution and management of benefits
Program Details
Impact
This digital produce prescription program allows GOBHI to:
- Efficiently manage and distribute food benefits
- Increase ease of use for program administrators and participants
- Expand the program’s reach across rural and frontier areas
Testimonial
“I’m really happy with the ease of use as the administrator.”
- Marci McMurphy, Rental Assistance and Frontier Veggie Rx, Local Community Health Partnerships, GOBHI
Future Plans
GOBHI is looking forward to:
- Expanding the number of vendors accepting iQpay, including Grocery Outlet Bargain Market
- Transitioning independently owned vendors in smaller counties from paper vouchers to the iQpay system
About the Organizations

About iQpay
iQpay provides a flexible digital payment platform that helps organizations run specialized programs. By issuing digital car…ds with pre-defined purchasing guidelines, iQpay enhances access to resources and eliminates the reliance on physical vouchers and gift cards.

Greater Oregon Behavioral Health, Inc. (GOBHI)
GOBHI is a rural/frontier Behavioral Health and Social Services Network empowering individuals and communities to achieve … better health. They envision strong, healthy communities where all individuals are supported in achieving health, wellness, and their full potential.
50,000+ locations

start today!
Try iQpay Today
Scan the QR code to receive a sample Smart Digital Purchase Card. This demonstration provides you with a $10 digital card toward purchasing fresh and frozen groceries, allowing you to experience iQpay’s flexible payment platform firsthand.